Contacting Previous Leads: What to Do before Picking up the Phone or Shooting an Email

April 11, 2011

Insurance marketing presents a challenge whether it is establishing contact with a new lead, generating leads or following up with previous contacts.  Out of all these tasks, perhaps the most difficult would be following up with previous contacts.  In some ways, you might be tempted to forgo this process because you have new leads pouring [...]

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